Adam Goldenberg’s Statement On Changing JustFab’s Name

Adam Goldenberg wanted to do something that hadn’t been done by too many fashion gurus back in 2010 when he started his own online fashion company, JustFab. It became highly popular because it sold appealing fashion brands at a lower price than most of its competitors and offered bonus credits to those who joined its subscription list on But Goldenberg explained that he changed the name to TechStyle Fashion Group because high-tech data programming was used at the company to provide a more customized experience for customers. Along with the name change Goldenberg and his co-CEO Don Ressler announced all-inclusive apparel coming out with it.

Adam Goldenberg was a marketing genius all the way back in high school. He started a company that marketed gaming websites through a network known as Gamer’s Alliance. Intermix Media, a Los Angeles digital media group decided to buy Intermix Media as it was growing and they asked Goldenberg to come join their team. Goldenberg became the company’s Chief Operating Officer and Director of Marketing Strategy, and he was joined by Don Ressler, the founder of which was also acquired by Intermix Media on Goldenberg and Ressler decided to make ecommerce the focal point of their department, and by 2004 they had built a revenue division out of Alena Media. But they had a disagreement with News Corporation who had bought out Intermix Media in 2005, so they chose to leave the company.

Read more: LA Entrepreneurs Don Ressler and Adam Goldenberg Are Reinventing How We Think About Technology and Fashion

Goldenberg and Ressler ran a company out of their own apartment for a few months, and soon it gained enough capital to run its own office space. That company is Intelligent Beauty, the parent company to brands such as Hydroderm and Brentwood. In a few years they decided to try a new brand in fashion that became very popular with fashion enthusiasts. After several shows and brainstorming sessions, Goldenberg and Ressler turned JustFab into reality and its sales began taking off.

It gained support from investors such as Matrix Partners followed by Crosscut Ventures and others. By 2013 JustFab was valuated at $1 billion and was able to give investors big returns on their investment. Goldenberg and Ressler also acquired ShoeDazzle and Fabletics which became a favorite of Kate Hudson who also owns a share of the company today. They started making sales and shipping overseas, and just a couple years ago they decided to take JustFab’s products into brick and mortar stores across the country.

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Adam Milstein Has An Informative Interview About His Work With Ideamensch

Adam Milstein is one of the most successful Jewish American real estate investors and he’s made the lists of some of the world’s top philanthropists. He helped build a large real estate holding company in Hager Pacific Properties and is the Chairman of the Milstein Family Foundation and the Israeli-American Council. He was recently interviewed to talk about what a day working with Hager Pacific Properties looks like and how he forms business ideas and strategies.


Adam Milstein says a typical work day in real estate can be hard to define because there very few constants when researching the market. He said more structure can be found in his work as more assets are acquired and clients added to the portfolio. One of Milstein’s more unusual quirks is that he is willing to go out on his own to accomplish something big, and he sees setting specific goals as being too limiting in his line of work. But he does make philanthropy and being involved with the groups his foundation supports as being just as important a part of his day as business meetings.


Adam Milstein began his work at Hager Pacific Properties not long after completing graduate school at University of Southern California in 1986. Prior to that he was with the Israeli Defense Forces that he served with during the Yom Kippur War of 1973. His father was a building framer who Adam worked with as a young man, and he married Gila Elgrably, a young woman he had met during his time in the military who was also serving the IDF. He received his bachelor’s degree in business and economics while also running a side business at the Technion.


Adam and Gila Milstein decided to become involved at the local level in every Jewish non-profit they support. After starting the Milstein Family Foundation, they began their focus in Hebrew learning and founded a program titled Sifriyat Pijama B’America. They soon began building ties to other pro-Israel coalitions through universities and community organizations including Hasbara Fellowships, Hillel International, AIPAC, StandWithUs and Israel on Campus Coalition. They recently hosted a video competition with StandWithUs that encouraged entrants to produce videos promoting a strong Israel.